"A family residing in the northern part of London seeks an exceptional and experienced educator to support their youngest child on his initial journey to turning into an British gentleman."
Looking at this listing, you might naturally skip the term "beginning" as simple figurative language.
However, it might be the crucial element of this unique employment listing, as it attempts to recruit a teacher for a 12-month-old.
Hundreds of applications have already been sent in since the anonymous family advertised their call for the £180,000 per year tutor, who has to be "an exceptional individual".
Over the last few weeks, the listing has gained attention in the press, with many wondering why?
Forward-Thinking Method
Adam Caller, head and founder of Tutors International, which is helping the family in their hunt, said that in spite of early scepticism, he found the concept "forward-looking", and "progressive".
When he spoke with the family, he said they appreciated the unusual nature of their requirement, and how immature their son is.
But, they explained that they "didn't want to wait any longer" to hire a tutor, as they had waited until their firstborn was five, and by that age "cultural conditioning had already set in".
But what did the family indicate by "cultural bias"?
It's "all-encompassing", Adam responded. "The way you eat, the manner you speak".
He explained the elder child had adopted "really subtle, unspoken signals" from the family, and had taken on their cultural ways. The family informed the consultant they hoped to prevent the same situation to happen again with their infant.
The strategy: To hire a English tutor, who needs to speak with Received Pronunciation, to influence the baby right from the beginning.
Subtle Influence
"A lot of the development at the beginning here is somewhat osmotic," explained the CEO.
It's through this natural absorption that the family are expecting the child will adopt the UK customs they want to impart.
The consultant said the tutor needed to be somebody who attended "the right kinds of schools – similar types of schools as the family plan to send their son to".
"The educator just has to be the appropriate candidate, they'll be performing things they don't even know they're doing, just naturally," he commented.
Money No Object
The family told Adam the successful candidate should preferably also have familiarity of or enthusiasm in riding, skiing, the arts and instrumental training so as to inspire the child in a diverse set of interests.
Furthermore though, he explained the family hoped the tutor to sign up the child on a selection of classes so the child would be "horseback riding and learning an instrument by the time they are about three years old".
In the family's perspective, guiding their son grow into a "British gentleman" will bring about success and create opportunities.
"For all the pros and cons of that, because it's certainly a social class indicator," he adds.
However, despite all this guidance in "Britishness", might the child absorb what is termed cultural influence from the multicultural family he is raised by anyway?
"Absolutely", answered Adam. "They understand this might not succeed, but they've simply adopted the view of, 'we should try and we'll proceed as soon as we can', because the cost of it is not relevant," he explained.
Impractical
Several in the private teaching field who express similar reservations.
An education leader, CEO and founder of a tutoring service, who supplies private tutors, stated that "the development of embracing two identities, or actually, forming one's identity, is something that must be grown into, not engineered."
The expert wrote that he had emigrated from Asia to the United Kingdom at the period of seven, and had been raised knowing and living two backgrounds. He progressed to be educated at Cambridge University.
"The idea that one individual can serve as a representation of English culture, a person who can in some way impart the characteristics of a English gentleman to a one-year-old child, seems to me idealistic and unrealistic," he commented.
"From my perspective, employing a typically English tutor from babyhood will does not automatically achieve the outcome they want.
"I did not have such a figure, and however I have been fortunate enough to experience many of the experiences they desire for their son."
He stated: "The fact is, self-identity cannot be imposed from the outside; it must be embraced, and it must originate internally."
Acquiring Englishness
Of course, UK identity is something the CEO believes can be instructed – and sold.
"In my view the reality that the world regards us in this light is something that we should be cherishing|valuing|appreciating
